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Starbucks

Starbucks is the world’s biggest coffeehouse chain, and is an interational icon and household name. They realised that people had become busier than ever before, and they may not always have time to pop to the coffee shop to grab a Starbucks drink. They needed to reach people where they were, at any time, any place. The world witnessed the birth of Starbucks to-go drinks range, which ranged from chilled classics to bottle frappuccinos These are available online and offline, at major retailers and supermarkets. We were tasked with concepting and creating social media posts that highlighted how this was a range of drinks with delicious flavours that suited a range of lifestyles anytime, any place.

The Starbucks Chilled Classics range was launched across Instagram, Facebook and Snapchat. We wanted to launch it as a drink that was right for any time of the day, no matter where you were or what job you had. By being a truly portable drink, it could fit in with anybody’s busy and hectic lifestyle.

We also launched Starbucks Almond Plant-Based Iced Coffee. This was the first truly vegan product in their chilled classics range. To combat those who were skeptical about the flavour of vegan products, we made sure that the CGI brought the rich, nutty flavour notes of this new product to life throughou seductive and tempting visual animation.

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